Wegman's Smart Cart Design
Wegman's Smart Cart Design
Wegman's Smart Cart Design
Create additional features and revise the current framework of the Shopic Smart Cart experience.
Create additional features and revise the current framework of the Shopic Smart Cart experience.
Create additional features and revise the current framework of the Shopic Smart Cart experience.
ROLE
ROLE
UX Design, UI Design, (Individual Project)
UX Design, UI Design, (Individual Project)
TIMELINE
TIMELINE
January - March 2024
January - March 2024
January - March
2024
SKILLS
SKILLS
User Research, UX/UI Design, Prototyping
User Research, UX/UI Design, Prototyping
User Research, UX/UI Design, Prototyping
TOOLS
TOOLS
FIGMA
FIGMA
FIGMA
Project Overview
Project Overview
The Smart Cart-Integrated Deli Meat Ordering System enhances the in-store shopping experience by eliminating long deli counter wait times. Integrated into Wegmans’ smart cart technology, this system allows customers to order deli meat directly from their cart, receive real-time updates, and customize their orders for a seamless and efficient shopping experience.
The Smart Cart-Integrated Deli Meat Ordering System enhances the in-store shopping experience by eliminating long deli counter wait times. Integrated into Wegmans’ smart cart technology, this system allows customers to order deli meat directly from their cart, receive real-time updates, and customize their orders for a seamless and efficient shopping experience.
The Smart Cart-Integrated Deli Meat Ordering System enhances the in-store shopping experience by eliminating long deli counter wait times. Integrated into Wegmans’ smart cart technology, this system allows customers to order deli meat directly from their cart, receive real-time updates, and customize their orders for a seamless and efficient shopping experience.
THE OVERARCHING GOAL
THE OVERARCHING GOAL
THE OVERARCHING GOAL
Modernize deli ordering by creating a fast, transparent, and user-friendly system that prioritizes convenience, customization, and real-time feedback—improving customer satisfaction and streamlining the shopping process.
Modernize deli ordering by creating a fast, transparent, and user-friendly system that prioritizes convenience, customization, and real-time feedback—improving customer satisfaction and streamlining the shopping process.
Modernize deli ordering by creating a fast, transparent, and user-friendly system that prioritizes convenience, customization, and real-time feedback—improving customer satisfaction and streamlining the shopping process.
1
1
1
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
RUBRIC
RUBRIC
A No thought given to the heuristic.
Does not operate effectively.
B Minimal thought given to the heuristic.
Very little aspects are helpful.
C Some thought given to the heuristic.
Operates moderately, room for
improvement.
D Thought was given to the heuristic.
Certain areas could use improvement.
F Heuristic was greatly considered. The
design is extremely efficient.
A No thought given to the heuristic.
Does not operate effectively.
B Minimal thought given to the heuristic.
Very little aspects are helpful.
C Some thought given to the heuristic.
Operates moderately, room for
improvement.
D Thought was given to the heuristic.
Certain areas could use improvement.
F Heuristic was greatly considered. The
design is extremely efficient.
A No thought given to the heuristic.
Does not operate effectively.
B Minimal thought given to the heuristic.
Very little aspects are helpful.
C Some thought given to the heuristic.
Operates moderately, room for
improvement.
D Thought was given to the heuristic.
Certain areas could use improvement.
F Heuristic was greatly considered. The
design is extremely efficient.
CATEGORIES
CATEGORIES
1 Visibility of System Status
2 Match Between Systems & Real World
3 User Control & Freedom
4 Flexibility & Efficiency of Use
5 Help Users Recognize, Diagnose, &
Recover from Errors
6 Consistency & Standards
7 Error Prevention
8 Recognition Rather than Recall
9 Help & Documentation
10 Aesthetic & Minimalist Design
1 Visibility of System Status
2 Match Between Systems & Real World
3 User Control & Freedom
4 Flexibility & Efficiency of Use
5 Help Users Recognize, Diagnose, &
Recover from Errors
6 Consistency & Standards
7 Error Prevention
8 Recognition Rather than Recall
9 Help & Documentation
10 Aesthetic & Minimalist Design
1 Visibility of System Status
2 Match Between Systems & Real World
3 User Control & Freedom
4 Flexibility & Efficiency of Use
5 Help Users Recognize, Diagnose, &
Recover from Errors
6 Consistency & Standards
7 Error Prevention
8 Recognition Rather than Recall
9 Help & Documentation
10 Aesthetic & Minimalist Design
THE OVERALL GRADE
THE OVERALL GRADE
THE OVERALL GRADE
Wegman's Shopic Smart Cart attachment received an overall grade of D+ due to its inability to adhere to fundamental heuristics of usability and design.
Wegman's Shopic Smart Cart attachment received an overall grade of D+ due to its inability to adhere to fundamental heuristics of usability and design.
Wegman's Shopic Smart Cart attachment received an overall grade of D+ due to its inability to adhere to fundamental heuristics of usability and design.
2
2
2
The Scope
The Scope
The Scope
MY FOCUS
MY FOCUS
Reimagining deli ordering by integrating a seamless, customizable system into Wegmans’ smart carts. Customers can order from their cart, skip the line, and get real-time updates, making grocery shopping faster and more convenient. This innovation enhances user experience and strengthens brand loyalty.
Reimagining deli ordering by integrating a seamless, customizable system into Wegmans’ smart carts. Customers can order from their cart, skip the line, and get real-time updates, making grocery shopping faster and more convenient. This innovation enhances user experience and strengthens brand loyalty.
Reimagining deli ordering by integrating a seamless, customizable system into Wegmans’ smart carts. Customers can order from their cart, skip the line, and get real-time updates, making grocery shopping faster and more convenient. This innovation enhances user experience and strengthens brand loyalty.
MY CONSIDERATIONS
MY CONSIDERATIONS
1 Customizable Deli Selections
2 Cut Preferences
3 Specific Quantities
4 Special Requests
5 Frequent Purchases
6 Allergen Information
7 Visual Representations
8 Integrations with the Wegman's App
9 No Pick Up
10 Cancellations
1 Customizable Deli Selections
2 Cut Preferences
3 Specific Quantities
4 Special Requests
5 Frequent Purchases
6 Allergen Information
7 Visual Representations
8 Integrations with the
Wegman's App
9 No Pick Up
10 Cancellations
1 Customizable Deli Selections
2 Cut Preferences
3 Specific Quantities
4 Special Requests
5 Frequent Purchases
6 Allergen Information
7 Visual Representations
8 Integrations with the Wegman's App
9 No Pick Up
10 Cancellations
THE SHOPIC ATTATCHMENT
THE SHOPIC ATTATCHMENT
THE SHOPIC ATTATCHMENT
Mounted on the handlebars of manual and motorized carts, the Shopic attachment features a tablet-sized touchscreen for easy navigation and built-in camera scanning to automatically track items as they’re added to the cart.
Mounted on the handlebars of manual and motorized carts, the Shopic attachment features a tablet-sized touchscreen for easy navigation and built-in camera scanning to automatically track items as they’re added to the cart.
Mounted on the handlebars of manual and motorized carts, the Shopic attachment features a tablet-sized touchscreen for easy navigation and built-in camera scanning to automatically track items as they’re added to the cart.
3
3
3
Visual Designs
Visual Designs
Visual Designs
Design Goals
Design Goals
Design Goals
EFFICIENCY
Integrating deli ordering into the Shopic Smart Carts enhances efficiency for modern, convenience-focused shoppers.
Integrating deli ordering into the Shopic Smart Carts enhances efficiency for modern, convenience-focused shoppers.
Integrating deli ordering into the Shopic Smart Carts enhances efficiency for modern, convenience-focused shoppers.
USER CUSTOMIZATION
Enhance personalization through user customization, creating a more satisfying and loyalty-driven experience.
Enhance personalization through user customization, creating a more satisfying and loyalty-driven experience.
Enhance personalization through user customization, creating a more satisfying & loyalty-driven experience.
DELIVER CONSTANT FEEDBACK
DELIVER CONSTANT
FEEDBACK
Ensure timely, accurate updates with a flexible system that adapts to order changes and delays for a seamless customer experience.
Ensure timely, accurate updates with a flexible system that adapts to order changes and delays for a seamless customer experience.
WIREFRAMING
WIREFRAMING
WIREFRAMING
CREATING INTERACTIONS
CREATING INTERACTIONS
CREATING INTERACTIONS
VISUAL STYLE
VISUAL STYLE
VISUAL STYLE
4
4
4
Final Designs
Final Designs
Final Designs
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Home Screen
Deli Section
Beef Deli Section
Roast Beef Deli Section
Roast Beef Deli Section
TAKEAWAYS
This project reinforced the importance of seamless integration in smart cart technology to enhance convenience. Prioritizing user-centered design through customization and transparency significantly improves satisfaction and brand loyalty. Additionally, efficient communication and real-time updates are crucial for a smooth and frustration-free ordering experience.
This project reinforced the importance of seamless integration in smart cart technology to enhance convenience. Prioritizing user-centered design through customization and transparency significantly improves satisfaction and brand loyalty. Additionally, efficient communication and real-time updates are crucial for a smooth and frustration-free ordering experience.
This project reinforced the importance of seamless integration in smart cart technology to enhance convenience. Prioritizing user-centered design through customization and transparency significantly improves satisfaction and brand loyalty. Additionally, efficient communication and real-time updates are crucial for a smooth and frustration-free ordering experience.
NEXT STEPS
Moving forward, I aim to refine the UI/UX for better usability and personalization while testing and iterating on real-time order tracking features. I also plan to explore broader smart cart integrations that go beyond deli ordering to further enhance the in-store shopping experience.
Moving forward, I aim to refine the UI/UX for better usability and personalization while testing and iterating on real-time order tracking features. I also plan to explore broader smart cart integrations that go beyond deli ordering to further enhance the in-store shopping experience.
Moving forward, I aim to refine the UI/UX for better usability and personalization while testing and iterating on real-time order tracking features. I also plan to explore broader smart cart integrations that go beyond deli ordering to further enhance the in-store shopping experience.